BIO

I am a brand writer based in Auckland, New Zealand. A strategic and creative thinker, I have a knack for articulating simple and effective approaches to my client’s challenges. My experience working directly with creative directors and business owners has given me a nuanced understanding of design craft and its effect on bottom line.

With 18 years in creative industries both in New Zealand and Europe, I thrive on variety. I’ve had experience in developing and writing brand strategy, product development (naming, category placement), copywriting, managing client communications as well as writing brand marketing and PR campaigns.

I enjoy working in a team and collaborating to build success. I get great satisfaction from making things happen; creating and producing beautiful, effective work that makes a difference and builds value for people and businesses.